About Hassan
Before TWN, he spent 4 years across marketing, design, content creation, strategy and AI. At a company in the FMCG sector, he handled almost every part of the work himself. He also worked on marketing and content for a food manufacturing and export company.
At TWN
Monthly performance reports
Prepares monthly performance reports for the agency’s clients.
A custom GPT for each client
Builds a custom GPT for each client that speaks and thinks in the client’s own style.
Applied AI solutions
Designs and tests applied AI solutions for TWN, and keeps learning new tools and methods.
Private report pages
Turns the monthly reports into password-protected landing pages published on private domains.
AI support for the team
Helps the TWN team use AI tools and carries out their requests with them.
Highlights
Bringing AI into the whole team’s work
Hassan set out to spread the use of AI across The Why Not AI. He built a prompt library, ran sessions with team members, coached several colleagues one to one and handled their AI requests. Today every member of the team uses AI, and they come back to him for advice.
A better way to deliver client reports
The idea came from Mostafa Yunus, the agency’s founder. Hassan developed it, built it and redesigned how the reports look. Clients now receive their reports in a more professional form that is much easier to use. The new format also saves the time the team used to spend preparing presentations.
Skills and tools
Skills
Applied AI solutions · Marketing · Content creation with AI · Design · AI image generation · Brand systems and visual identity with AI · Training teams to use AI
Tools
Claude · Claude Code · ChatGPT
