Dr. Sherine Helmy is the CEO of Pharco Pharmaceuticals, one of the largest pharmaceutical groups in MENA. Over the last 6 months, we partnered with him to launch a faith-based content brand for youth—focused on balancing deen and dunya in a modern, relatable way.
Create religious and business content for Youth that feels grounded, relevant, and easy to follow—then build a sustainable presence across social + audio platforms from scratch.
No established personal content ecosystem on social
A sensitive topic that can’t be handled with “viral tactics”
Need for consistency across multiple platforms without losing the human voice
Content had to feel warm, credible, and youth-friendly—not preachy, not performative
1
We positioned Dr. Sherine’s message around one simple promise: “Faith that fits real life.”
Short, practical reflections. Clear language. No noise.
2
We created and produced recurring programs that people could recognize and return to:
Mind & Soul Talks
حديث العقل والروحEducational Whispers
همسات تربويةTake Provision in Taqwa (Ramadan Series)
وتزودوا بالتقوى (سلسلة رمضان)
Each series had its own structure, tone, and rhythm—so the audience didn’t just watch a clip, they followed a format.
3
We didn’t post the same thing everywhere. We adapted the same idea into the right format for each platform—so every channel had a reason to exist.
1
Each episode had a clear theme, takeaway, and audience-friendly language.
2
Same values. Same voice. Same direction—across every platform.
3
No shock hooks. No bait. Just clarity, sincerity, and relevance.
4
We treated distribution like strategy—not an afterthought.
Short-form built reach. Audio built depth. YouTube built trust over time.
